rhetoric

rhetoric is a   Noun

Definition:

[1] The art of composition; especially, elegant composition in prose.

[2] Oratory; the art of speaking with propriety, elegance, and force. Locke.

[3] Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.

[4] Fig. : The power of persuasion or attraction; that which allures or charms. Sweet, silent rhetoric of persuading eyes. Daniel.

Synonyms: