stimulus

stimulus is a Noun

Definition:

[1] A goad; hence, something that rouses the mind or spirits; an incentive; as, the hope of gain is a powerful stimulus to labor and action.

[2] That which excites or produces a temporary increase of vital action, either in the whole organism or in any of its parts; especially (Physiol.), any substance or agent capable of evoking the activity of a nerve or irritable muscle, or capable of producing an impression upon a sensory organ or more particularly upon its specific end organ.